The CRJ brand gets a refreshing new look.

October 26, 2021 | Company News, News

CRJ is ushering in a new era with a brand-wide refresh, reflecting our recent growth and clearly defining our service offerings.

Over the last 22 years, CRJ has become a leading recycling and waste processing equipment supplier. Our machinery has helped divert millions of tonnes of waste from landfill, helping our customers save costs and create saleable products.

We have built an unrivalled reputation for quality, reliability and going the extra mile to ensure our customer’s operations run efficiently and smoothly.

The brand over-haul has been inspired by our roots in agriculture and our commitment to a circular economy. The new brand has a more sophisticated look with a subtle nod to nature and the environment. It includes a refreshed logo, with divisional sub brands for our distinct service offerings.

The brand imagery has been reinvigorated with a new distinct font and refreshing colour palette which clearly differentiates our services. The introduction of subtle contour graphics which have been inspired by nature, weave their way through the brand and make our brand recognisable across our digital platforms and marketing materials.

Finally, we have introduced a new slogan.

“Every step of the way.”

Every step of the way represents our underlying commitment to everything we do. From our long-term relationships with customers, our continued investment in building a talented workforce, and to our unwavering passion for supporting a more sustainable world.

These changes mark a fundamental step in the evolution in CRJ’s journey. Establishing CRJ as a trusted and leading supplier of waste and recycling equipment solutions.

We look forward to supporting our customers, every step of the way.